In it’s 17th year, CineGear Expo remains the ultimate integration of Sound, Picture, Post Production, and Sustainable Technologies displayed on one backlot!
Filmmaking siblings Brandon & Melissa Balin want you to say #PhytoremediateFUKUSHIMA 3 times fast Live From @CineGearExpo!
On our way into the 2012 show I met Martin of HD Sound and Picture. He aspires to be the “Crazy Gideon” of scanning and archiving your independent film library “IN 4k FOR 5k” per feature- almost 12k LESS than industry standard?!?! Ask about his even crazier breaks at $12k for 3 features or more and $15k if you bring in 5 features or more!
At the Cine Gear VIP Reception I ran into my Sundance buddy from the East Coast, Jendra Jarnagin, a talented cinematographer, who had shown F65 footage from one of her latest projects earlier in the day. I was both proud and disappointed to find out that she and Nancy Schreiber were among the only women to speak that day and cannot help but Soapbox briefly- Where are the Women at? It is not only a challenge to get hired for the gig in the first place but then it is also a challenge to be selected to speak about the work publicly. Someday in my lifetime, I hope to see more women working as professional technicians than as pretty models to drive booth traffic.
Vilmos awarded CineGear Lifetime Achievement Award for Cinematography
The Cine Gear Expo 2012 Cinematography Lifetime Achievement Award was presented to Vilmos Zsigmond, ASC, in recognition of the significant contributions he has made to advancing the art of Cinematography; and Bob Nettman was honored with the Cine Gear Expo Technical Lifetime Achievement Award for developing some of the world’s most advanced camera support equipment. I feel so lucky to have worked with some of the greatest minds in our business already and my career will forever be changed in the moment that my friend and mentor, Laszlo Kovacs, ASC agreed to come out of retirement while battling cancer, to support my vision as a young director. Thanks to the generosity of his lifelong friend, Vilmos, and the industry support of Technicolor, Deluxe, Kodak and countless craftsmen, we will be able to show Laszlo’s last work on both film & DCP to cinephiles around the globe.
While his memory lives on in every sunset and lens flare I see, I am glad to further honor his legacy with a Public Service Announcement that continues to give inspiration to millions worldwide annually and hope that the industry will see fit to honor Laszlo Kovacs, ASC with a posthumous CLIO for the piece.
It was impossible for me not to think of filming a movie at the Expo, with all that gorgeous equipment around, and the New York Street backlot all to ourselves and we discussed what better way to showcase the emerging technologies than to engage the “second screen” phenomenon Live from the show… The Brookturn Co. attaches a non-profit initiative to every project, and with much of our industry manufacturing based in Japan and the weekend kick-off to Hemp History Week, it was an easy fit to pick the cause for the impromptu transmedia mini-mini movie from CineGearExpo… #PhytoremediateFUKUSHIMA.
While manufacturers announce “Tape is Back” and Sony is “Rewarding Recording”, the crisis at Fukushima remains unresolved. Japanese Ambassadors describes the situation as “stable, but hanging from the ledge by our fingernails by the second.” A lot of people don’t know that Industrial Hemp (which has no psychotropic qualities) has been used for over 20 years successfully to phytoremediate the nuclear damage of Chernobyl. We shouldn’t have to wait for Kevin Costner to visit Congress with some Waterworld invention for this one, when the answer is right in front of us as clearly as the gulf shrimp with tumors being found for sale in supermarkets.
was a flurry of excitement and we certainly couldn’t be everywhere at once! There were lots of great seminars and speakers to see! For those of us that missed Attorney Wendy Pizarro Campbell’s valuable seminar on the “Independent Filmmaker Legal Kit” including agreements on Confidentiality, Acquisitions, and Performance Releases; because we were jammed into the ASC panel happening next door- we can find out more at www.PizarroCampbell.com
In Celebration of Paramount’s 100th Birthday they filled the water tank!
Zipping across the lot, I met Dawn Hope Stevens of ClickersandFlickers.comwho said, “You looked like you knew where you were going so I decided to follow you”- oh, yeah, well, I do know my way around the Paramount lot since growing up- I would often visit my dad on set, my brother worked on the lot for three years on the Dr. Phil Show, and the premiere of my directorial debut, FreezerBurn The Movie was held in the Big Paramount Theatre… so it was pretty awesome to be at CineGear on the weekend celebrating Paramount’s 100th Anniversary! We talked about what I’m working on now, how important stills photography is to a fully encompassing Transmedia campaign, and my current fascination with Instagram. Dawn invited me to the July Clickers & Flickers Photography Networking Dinner with Greg Dyro, Director of the Warner Bros. Photo Lab, where they discussed the topic, “Camera Phone Photography: Shaking up the Photo World”.
The ASC panel to Share Experiences & Expertise, was led by Chairman of the ASC Education and Public Outreach Committee, George Spiro-Dibie, ASC and he provided many rollicking laughs to the packed house, with people sitting in the aisles along the steps and on the floor. An impressive group of cinematographers responsible for advancing the art of filmmaking included Dion Beebe, ASC, ACS; Stephen Burum, ASC; Patrick Cady, ASC; James L Carter, ASC; Michael Goi, ASC; Karl Walter Lindenlaub, ASC; Donald A. Morgan, ASC; Dave Perkal, ASC; Roberto Schaefer, ASC; Dante Spinotti, ASC, AIC; and the inimitable Haskell Wexler, ASC. I was glad to hear them all agree that the new technologies are ultimately just added elements to the most important part of telling the story. George is “Bringing Sexxy Back” and he wants to be sure that everyone knows that for just $100 bucks anyone can become Friends of ASC and membership certainly has its privileges- including exclusive access to online content, a digital subscription to American Cinematographer, and an annual event at the actual ASC clubhouse, which is in itself worth $100! (All monies will facilitate the development of educational projects presented by the ASC.)
Richard Crudo, ASC & David Mahlmann, SOC want you to #PhytoremediateFUKUSHIMA @cinegearexpo!
I ran into the former ASC president, Richard Crudo, ASC on New York Street and while we caught up, I asked him if he would like to participate in the impromptu social action campaign to #PhytoremediateFUKUSHIMA. He was ready to jump right in, but David Mahlmann was concerned about being associated with a “Protest” – little did he know how much I have learned this year about what constitutes a “protest” versus an awareness campaign or making an artistic statement. Once I reminded him we were on private property and had permission to be there, and that this was not a protest, but an awareness campaign so that we could someday eat sushi again in this lifetime- he jumped in the pic. We in the entertainment industry are in a unique position of privilege to influence many people with our art. We must bear this in mind, when we make choices involving violence and stereotypes in our work, as well as when faced with the untold daily opportunities to shift the social paradigm towards justice, equality and positivity.
I met up with guys wearing intriguing contraptions who turned out to be Steve Schuneman of Rabbit Audio Video, Inc. and Dino Zaffina of Production Sound Services who were getting impressive GoPro footage on-the-go at the show. Together we rounded the bend upon one of the most magnificent displays of technology in use at the back of the lot where AirKraftProds, & HoverKraft were giving live demos of their multiple camera remote-controlled flying systems!!! Because filmmakers are some of the most gung-ho creative people on the planet, they literally zoomed in from above on the #PhytoremediateFUKUSHIMA sign during one of the demos and I can’t wait to see THAT footage!
Super 8mm RhondaCam demonstrated at Cinegear!
The RhondaCam made its debut breathing new life into Super8mm, as a creative expression!
And so goes the Transmedia Tweet heard round the world:
It is our obligation and responsibility to use our privilege and technology for social action. #PhytoremediateFUKUSHIMA for @hemphistoryweek @stayoccupied @cinegearexpo
The Medium IS The Message. We hope that you too will feel inspired to integrate technologies and social media into your work for both marketing purposes and effective social action striving towards a more sustainable future!
Cinegear Expo 2013 is May 31 & June 1 at the Paramount Backlot!